Jan tschichold new typography

Jan Tschichold ()

By the later 's avant garde typography was making inroads into more mainstream commercial design much through the efforts of designer Jan Tschichold. Unlike the avant garde artists of his era, Tschichold was a traditionally trained calligrapher and typographer and had formally studied book design at the Leipzig Academy.

In he was hired at a printing firm where he drew precise page layouts to be executed by the typesetters.

During that year he attend an exhibition of work by Weimar Bauhaus students at which point Tschichold became a modernist convert. He made contact with both Moholy-Nagy and El Lissitzky and, enthusiastically embracing the ideals of Russian Constructivism, changed his first name to Iwan.

As with Moholy-Nagy, clarity of message was Tschichold's ultimate goal and all elements on the page were configured to that end.

Traditional layouts, or as he called them, box-style layouts, were boring and lacked hierarchy of importance.

He moved to Berl Toggle share options BEGON